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                            <img src="http://www.cyberpr.net/Cyberbadge.jpg" border="0" hspace="15" vspace="5" width="240" height="316" align="left" /><strong><font size="4">Something about this fascinating man</font><br /></strong><br /><font size="2">Mauro Turcatti (aka <em>Iron Mauro</em>)&nbsp;is a&nbsp;public relations and&nbsp;marketing strategist. He currently serves as Senior Associate at <a href="http://www.bm.com" target="_blank">Burson-Marsteller</a> (<a href="http://www.wpp.com" target="_blank">WPP Group</a>), the global public relations and public affairs firm. He is based in Milan, Italy. Prior to this he&nbsp;</font><font size="2">worked for <a href="http://www.edelman.com"><font color="#000099">Edelman</font></a>, the largest independent global PR firm, <em>Politik&eacute;</em> (part of <a href="http://www.chiara-associati.it/" target="_blank"><font color="#000099">Chiara Associati</font></a>), a political marketing boutique, and the <a href="http://www.mi.camcom.it/" target="_blank"><font color="#000099">Milan Chamber of Commerce</font></a>.</font><br /><br /><p><font size="2">Mauro is part of the Corporate &amp; Crisis Management practice, dealing regularly with risk analysis, contingency planning, crisis preparedness and simulation, litigation communication, issue advertising and delivering media and front end trainings. He also works closely with <em>Burson-Marsteller Digital</em>, helping clients&nbsp;to embrace social media in their campaigns.</font></p><p><font size="2">Paranoiac, tactless and politically uncorrect, he&nbsp;is&nbsp;an almost&nbsp;perfect&nbsp;modern portrait for Robert Musil's <em><a href="http://en.wikipedia.org/wiki/The_Man_Without_Qualities" target="_blank"><font color="#000099">Man without Qualities</font></a></em>. Except for he's shorter and getting bald, and has no sister. He's from beautiful <a href="http://en.wikipedia.org/wiki/Lake_Como"><font color="#000099">Lake Como</font></a>, a place most Americans discovered thanks to the free publicity it gets from vacationer George Clooney.</font></p><p><font size="2">He accidentally owned a degree in political science at the <a href="http://www.unicatt.it/"><font color="#000099">Catholic University</font></a> in Milan. Orrified by the idea of working at the age of 23, he decided to deepen his knowledge of communication-related disciplines&nbsp;and lager beers by completing a master course in European studies and global affairs at the <em>Postgraduate School of Economics and International Relations</em> (<a href="http://www.aseri.it/"><font color="#000099">ASERI</font></a>). He carried on grabbing&nbsp;another&nbsp;master diploma in political management and public affairs (courtesy of <a href="http://www.ied.it/Ied/ita/iedcomunicazione/"><font color="#000099">IED Comunicazione</font></a>) before he surrended to the idea that life&nbsp;from then on would&nbsp;have been nothing but&nbsp;blood, toil, tears and sweat. He was wasting a scholarship around pubs in&nbsp;<a href="http://www.ox.ac.uk/"><font color="#000099">Oxford</font></a> when he realized.</font></p><p><font size="2">Mauro contributed to and/or managed some publishing stuff, most notably the 2005 edition of the <em>Global Business Guide</em> published by <em>Etas</em> (in Italian, see <a href="http://www.cyberpr.net/Global%20Businees%202005.pdf" target="_blank"><font color="#000099">index</font></a>) and Edelman's ambitious global white paper <a href="http://www.edelman.com/insights/ShowOne.asp?ID=117" target="_blank"><font color="#000099"><em>A Corporate Guide to the Global Blogosphere</em></font></a><em>&nbsp;</em>(available now&nbsp;in <a href="http://www.edelman.jp/img/ideas/gbg_j.pdf" target="_blank"><font color="#000099">Japanese</font></a>!).&nbsp;He gave speeches at&nbsp;few conferences, securing passionate insights as well as&nbsp;guaranteeing hilarious performances: our host reached the peak in 2007 with his appearance at the <em>Change</em> <em>the Mankind, don't let the&nbsp;Climate Change</em> event in Arenzano, when he broke his pants just before to get upon the stage&nbsp;(watch the <a href="http://eventi.videoplaza.it/videoplaza/Muvitaconvegno3marzo/10-Turcatti/index.html" target="_blank"><font color="#000099">full speech</font></a>&nbsp;in Italian, forget about THAT scene).</font></p><p><font size="2">He's also known as Iron Mauro due to his loyalty to British heavy metal monsters <a href="http://www.ironmaiden.com/" target="_blank"><font color="#000099">Iron Maiden</font></a>.&nbsp;In fact, he has been playing drums in the tribute band <a href="http://www.theclairvoyants.com"><font color="#000099">The Clairvoyants</font></a>&nbsp;for some years (his brother Paolo eventually still runs the business). Other interests include playing chess quite seriously and basketball (Mauro is a lifelong supporter of <a href="http://www.cantubasket.it"><font color="#000099">AP Cant&ugrave;</font></a>, his birth town's team).</font></p><p><font size="2"><strong>DOWNLOAD HEADSHOTS:</strong>&nbsp;<a href="http://www.cyberpr.net/maurothumb.jpg" target="_blank"><font color="#000099">Thumbnail</font></a>&nbsp;|&nbsp;<a href="http://www.cyberpr.net/maurohighres.jpg" target="_blank"><font color="#000099">High-res</font></a> | <a href="http://www.cyberpr.net/maurosouthp.png" target="_blank"><font color="#000099">South Park</font></a>&nbsp;| <a href="http://www.cyberpr.net/Mauro%20Simpson2.png" target="_blank">The Simpsons</a></font></p><p><font size="2"><strong>SHARE THIS:</strong>&nbsp;<span><span style="font-size: 10px"><font size="2" color="#000099"><a href="http://del.icio.us/mauro.turcatti" target="_blank">del.icio.us</a></font><font size="2">&nbsp;| <a href="http://www.flickr.com/photos/99564695@N00/" target="_blank">Flickr</a>&nbsp;| <a href="http://twitter.com/ironmauro" target="_blank"><font color="#000099">Twitter</font></a> | <a href="http://www.youtube.com/mauroturcatti" target="_blank">YouTube</a></font></span></span></font></p><p><font size="2"><strong>RECCOMENDED TAGS:</strong>&nbsp;<span><span style="font-size: 10px"><font size="2" color="#000099"><a href="http://technorati.com/tag/cyberpr" target="_blank">cyberpr</a></font><font size="2">&nbsp;|</font></span></span>&nbsp;<a href="http://technorati.com/tag/ironmauro" target="_blank"><font color="#000099">ironmauro</font></a> |&nbsp;<a href="http://technorati.com/tag/mauroturcatti" target="_blank"><font color="#000099">mauroturcatti</font></a> | <a href="http://technorati.com/tag/publicrelations" target="_blank"><font color="#000099">publicrelations</font></a></font></p><p><font size="2"><strong>DOWNLOAD V-CARD:</strong>&nbsp;<a href="http://www.cyberpr.net/Iron%20Mauro%20Vcard.msg" title="Downloard my full contact"><img src="http://www.cyberpr.net/vcard_icon.jpg" border="0" hspace="5" vspace="5" width="48" height="36" align="middle" /></a></font></p><p><font size="2">Technical&nbsp;requests&nbsp;and marriage proposals can be addressed to&nbsp;<strong>info [at] cyberpr [dot] net</strong></font>&nbsp;</p><div style="text-align: center"><img src="http://www.cyberpr.net/Mauropuntinato2.jpg" border="0" hspace="5" vspace="5" width="454" height="112" /></div><p><br /><font size="2"><strong>Disclaimers &amp; Obligations&nbsp;</strong></font></p><em><a href="http://www.bm.com" title="My  employer"></a><p align="left"><font size="2"><a href="http://www.bm.com" target="_blank"><img src="http://www.cyberpr.net/BMlogo.jpg" border="0" hspace="5" vspace="5" width="127" height="66" align="left" /></a>Mauro Turcatti is a full time employee at <strong>Burson-Marsteller</strong>. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients. </font><font size="2">Burson-Marsteller neither endorses the contents of this blog nor assumes responsibility for any threatening, libelous, obscene, harassing or offensive material contained therein, any infringement of third party intellectual property rights arising therefrom or any crime facilitated thereby.</font></p><p align="left"><font size="2">Any email sent to me can be quoted on the blog.</font></p><p align="left"><font size="2">No personal attacks, hate speech, bigotry, or seven dirty words in the comments will be killed along with commenters.</font></p><p align="left"><font size="2"><a href="http://creativecommons.org/licenses/by/3.0/" title="Creative Commons - Attribution 3.0 Unported"><img src="http://www.cyberpr.net/Creativecommon.png" border="0" hspace="10" vspace="5" width="88" height="31" align="middle" /></a><em>This work is licensed under a </em><a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/" target="_blank"><em><font color="#000099">Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License</font></em></a>.</font></p></em><em><font size="2"><p><a href="http://www.artera.it" target="_blank"><img src="http://www.cyberpr.net/artera_maintainer_small.jpg" border="0" hspace="5" vspace="5" width="128" height="45" align="left" /></a>This weblog&nbsp;is based on the webjam platform. Hosting&nbsp;and domaining have been provided by <a href="http://www.artera.it" target="_blank"><font color="#000099">Artera</font></a>. The big logo at the bottom of the main page is basically a free ads for this friend of mine. He truly deserves it: He didn't want me to pay for the service! God knows I tried. That was before I turned to <a href="http://www.buxfer.com" target="_blank"><font color="#000099">Buxfer</font></a>.</p><p>The spectacles I wear in the picture at the top of this page are not mine. They're <a href="http://guaia-variations.blogspot.com/" target="_blank"><font color="#000099">Guaia's</font></a>. I'd rather prefer huts. Check it out.</p><p>I must pay a tribute to <a href="http://rohitbhargava.typepad.com/" target="_blank"><font color="#000099">Rohit Bhargava</font></a>:&nbsp;his <a href="http://rohitbhargava.typepad.com/socialmediabio/" target="_blank"><font color="#000099">Social Media Bio</font></a> has been really&nbsp;of inspiration for this page.</p><p>This blog is dedicated to the memory of <strong>Bala'zs Gyurcsa'nsky</strong>, a dear&nbsp;mate who left us to soon, although not without a sweet heritage. He wasn't granted the time to show the world that Hungarians don't only know how to live, but they are&nbsp;also damn good at business. K&ouml;s&ouml;n&ouml;m.</p><p><img src="http://www.cyberpr.net/Signature.jpg" border="0" hspace="5" vspace="5" width="111" height="94" align="right" /></p></font></em>
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                              <div id="7d91d0ba-be36-4b82-b6b5-d76d94eed579_html"><h2 class="module-header" align="left">Contact me</h2><p><br /><!--                         Email Me     --><a href="mailto:m.turcatti@gmail.com" target="_blank"><img src="http://www.cyberpr.net/Gmail%20Logo.png" border="0" hspace="5" vspace="5" width="150" height="21" align="left" /></a> <br /><br /><br /><!--  Skype 'My status' button  http://www.skype.com/go/skypebuttons  --><a href="skype:ironmauro?add"><img src="http://mystatus.skype.com/balloon/ironmauro" border="0" alt="My status" width="150" height="60" /></a><p><a href="http://www.jaxtr.com/ironmauro?wtype=btn1&amp;sc=Blogger" target="_blank"><img src="http://www.jaxtr.com/user/img/icons/callmebutton.gif" border="0" alt="Call Iron Mauro from your phone with Jaxtr!" width="131" height="52" /></a>&nbsp;<br /></p>
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<h2 class="module-header" align="left">My Profiles</h2><p><br /><!--                 LinkedIN   tags          --><a href="http://www.linkedin.com/in/mauroturcatti" target="_blank" title="Look at my profile"><img src="http://www.linkedin.com/img/webpromo/btn_myprofile_160x33.gif" border="0" alt="View Mauro Turcatti&#39;s profile on LinkedIn" width="160" height="33" /></a> </p><!--                    Xing--><a href="https://www.xing.com/profile/Mauro_Turcatti" target="_blank" title="View my profile on Xing"><img src="http://www.cyberpr.net/logo_xing_top.gif" border="0" hspace="5" vspace="5" width="148" height="59" align="left" /></a><br />
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